Last year Signals had annual sales of more than $40 million during its last year Wireless took in an estimated $35 million in sales.įlorian, who launched Universal Screen Arts in 1983 with What on Earth catalog, had worked with West to buy Art & Artifact from Barnes & Noble in 1994. Before it stopped mailing last year, Wireless had 356,615 12-month buyers and a $69 average order value. But What on Earth’s nearly 346,000 12-month buyers spent a more modest $48 an order on average. Its average order size is slightly larger than that of Signals, which has nearly 278,000 12-month buyers and an average order size of $90. This is a natural acquisition not only due to that but also because the Signals and Wireless open up new markets to Universal Screen at higher average orders.”Īccording to its data card, Art & Artifact, has more than 97,000 12-month buyers who spent an average of $100 an order. Larry West, president of New York-based acquisition intermediary West Cos., which advised Universal on the deal, says the new owner “already has merchants who are well equipped to handle the Signals business going forward. Philadephia-based investment banking firm Libey-Concordia represented Target in the sale. staffers will be brought over, Florian says. Universal will operate its acquisition out of its Hudson, OH, headquarters with its own staff. Florian won’t say whether his company plans to revive the title, but he notes that the company is “very excited about getting the Wireless database.” Although Signals has been mailing regularly, Wireless has been dormant since early last year.
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